Origin Story

CannaTape Sport was born from an obstacle our founder faced.

Overcoming skepticism about the effectiveness of a topical CBD product that is simply applied to the skin and subjected to typical athletic conditions (sweat, sun, physical and environmental contact). Overcoming an athlete’s doubt and establishing confidence were key. The idea… to SEE it – to FEEL it – to SMELL it.

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CannaTape Sport was created with a simple goal: help athletes support their natural recovery and stay active as part of a balanced wellness routine.

Founded more than 4.5 years ago, CannaTape brings together experts in CBD innovation, athletic performance products, and formulation development to create solutions designed for active lifestyles.

Our team saw an opportunity to combine two concepts already trusted by athletes: kinesiology tape and plant-derived CBD. The result is a performance support product designed to provide muscle and joint support while incorporating carefully formulated ingredients through transdermal technology.

Our Commitment
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Built by Experts in CBD Innovation

CannaTape was founded by Sean Malloy and Sven Bergmann, who together bring decades of experience in CBD product development, wellness innovation, marketing, and regulatory compliance.

From the beginning, their goal was to explore new ways hemp-derived CBD could be incorporated into products designed for natural athletic recovery and active lifestyles. By combining their backgrounds in product innovation and the evolving CBD industry, they set out to create solutions that fit seamlessly into athletes’ daily training and recovery routines.

Our team spent months researching ingredient delivery systems, consulting with industry professionals, and testing formulations to develop a product that balances performance, durability, and ingredient transparency. This process ultimately led to the development of CannaTape Sport — a kinesiology tape designed to provide muscle and joint support while incorporating hemp-derived CBD through transdermal technology.

CannaTape Sport is intended for external use during training, workouts, and everyday activity as part of an athlete’s overall wellness routine.

Ingredients Overview

Trusted by Active Communities

CannaTape Sport is used by athletes, trainers, coaches, and wellness professionals across multiple sports and fitness disciplines.

From runners and swimmers to CrossFit athletes and weekend warriors, our goal remains the same:

For athletes, recovery isn't optional — it's the foundation of consistent performance. That belief is at the core of everything CannaTape Sport makes.

Traditional kinesiology tape has long been a trusted tool for managing muscle fatigue and joint stress during competition and training. CannaTape Sport takes that trusted platform one step further by incorporating hemp-derived CBD through a transdermal delivery system — allowing the active ingredients to work directly where the tape is applied, rather than passing through the digestive system like an oral supplement.

The result is a product that fits naturally into any existing recovery routine — before a workout, during competition, or during the cool-down phase afterward. It's flexible, water-resistant, and designed to stay in place through the full demands of athletic activity.

Whether you're managing a nagging shoulder, supporting tired knees during marathon training, or recovering between CrossFit sessions, CannaTape Sport is built to move with you.

Explore our full line of CBD-infused recovery products — from our flagship kinesiology tape to our precision roll-ons and recovery lotions — and find the right fit for your training routine.

Shop CannaTape Sport

Help people stay active and move comfortably so they can keep doing what they love.